Lion Safari's: Whats the deal with them?

I was looking at some pictures that my cousin and his wife took while going to a Lion Safari down in Toronto. The whole concept seems like a pointless waste of time. I mean you pay to see animals from a distance of over 40 ft in your car. If someone is that much into seeing animals why not go to a zoo. I mean at least there ur outside the car and you get to get a very close up look of the animals you would see in a safari. At the safari you are not even able to go out of your car to see animals such as Giraffe's, Monkey's, Zebra's, Lions, Tigers, Leopards. You can see all of these plus way more in a zoo. Not to mention you can go at your own pace to see these animals you dont have to stay with traffic and keep your car going. Especially in the times of rising gas costs. Personally I think safari's are a waste of time, gas, and money. I much rather go to the zoo and look at the familiar as well as new and exotic animals. Please feel free to comment. Thanks!